about us
History
1989 Studio was established in Los Angeles in 2020, inspired by the rich culture of the West Coast. This region, with its blend of expressive freedom, authenticity, and creativity, set against the backdrop of urban landscapes and vast horizons, defined the brand’s essence. It fostered an open dialogue between fashion, art, and diverse communities. In 2022, the brand transitioned to an Italian identity following its acquisition by the Folli Follie Group. From this moment, Californian aesthetics merged with Italian entrepreneurship, embracing meticulous craftsmanship and a dedication to excellence. This synthesis shaped 1989 Studio into a project that transcends geographic and cultural boundaries, embodying a DNA rooted in quality, inclusivity, and connection. Positioned as a meeting point for people and ideas, 1989 Studio explores new dimensions of elegance and innovation. Under the leadership of Francesco Galli, its CEO, the brand continues to evolve its narrative, focusing on its international expansion.
Identity
1989 Studio embodies understated sophistication, focusing its creative process on defining instant classics. It inspires exploration, approached not as a leap into the unknown, but with the same spirit of belonging and kinship as a familial circle. This rare balance allows the brand to radiate coolness without chasing fleeting trends, prioritising authenticity over fashion fads. It empowers wearers to express their personality through its genuine style. For 1989 Studio, fashion is less about following trends and more about personal expression. Every piece is designed for those who want to feel special, standing apart from trend cycles yet remaining accessible in both values and intent. The brand’s democratic approach ensures it is not defined by price but by the commitment to making well-crafted designs attainable to those who appreciate them. Central to its ethos is a commitment to quality, irrespective of origin. The brand carefully selects materials and processes that tell stories, crossing geographic boundaries and challenging stereotypes. Its approach to fashion is recognisable through an unwavering attention to detail and originality.
Values
1989 Studio is rooted in two seemingly opposite worlds: the contrasts of California and the precision of Italian craftsmanship. This unique combination has enabled the brand to transcend geographic boundaries, evolving into a project with a global outlook. Its mindset, open, curious, and creative, merges tradition, modernity, and a touch of audacity in a continuous dialogue. The brand operates within a value-driven ecosystem where a positive approach is paramount. This quality reflects its youthful DNA, enriched by over half a century of Folli Follie Group’s heritage. It meets challenges with enthusiasm and vision, forging new paths to connect ideas and people. In a constantly evolving fashion industry, 1989 Studio stands out for its financial sustainability one of its foundational pillars. This ensures it delivers collections that adhere to ethical management standards, an integral aspect of its identity. Integrity, innovation, and quality combine to form the brand’s promise: not just a product, but a lifestyle.